80% of children in the UK have encountered unsuitable or harmful content on the Internet (Byron, 2009 - see report link below) and it has usually been down to parents to educate their children about keeping safe on the web - that is until now. 'Zip it, Block it, Flag it' is the tag line for a new campaign introduced by the UK government, which will show primary school children (ages 5-11) how to avoid nasty content and risky conversations on social networking sites. Zip it - keep your personal stuff private and think about what you say and do online. Block it - Block people who send nasty messages and don't open unknown links and attachments. Flag it - Flag up with someone you trust if anything upsets you or if someone asks to meet you offline. The campaign is being supported by all the major players, including Facebook, Microsoft, Google and Myspace. CEOP - the UK Government's child protection agency who are also involved, recently criticised the social networking services for what it perceived as their lack of action over cyberbullying and other forms of internet risk. They may be slightly uncomfortable partners.
Although e-safety will not be delivered in formal online safety classes, the key messages will be integrated into all other subjects across the curriculum. This means that primary school teachers will now have to become more expert in their knowledge of social networking, instant messaging and other new technologies and will need to be a little more savvy about how kids use them. Whether teachers will have the time or the space to squeeze more content into an already overburdened National Curriculum remains to be seen. We shall see whether this campaign is a success over the long term, or whether it goes to the wall like so many other UK Government schemes, but on the surface, this approach should be welcomed by parents and teachers alike. It's just a pity it wasn't introduced sooner.
Related Articles
Online safety push for 5 year-olds (BBC News)
Code for online safety (The Guardian)
Schools to give lessons in internet safety (PC Advisor)
Green Cross Code for the Internet (The Telegraph)
Safer Children in a Digital World (Report by Dr Tanya Byron)
Brown launches Net Code for children (The Register)
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