Sunday, 8 November 2009

Always connected

This is a continuation of yesterday's post entitled: The digital tribe and the network nation.

It was Howard Rheingold (2002) who coined the term ‘smart mobs’ (a play on the word 'mobile' or mobile phone) to describe individuals who work collectively and intelligently toward a mutual goal without necessarily having met. Unlike their more feral counterparts, smart mobs tend to act intelligently and with a purpose. They are distributed beings (Curtis, 2004), carrying devices that have immense computing power and telecommunication capability, enabling them to collaborate in ways which were previously inconceivable. The immediacy of their communicative ability and the ubiquity and persistence of their engagement (they are always connected) within the smart mob enable them to perform collective feats of imagination, co-operation, trading and the exploitation of aggregative mind power, beyond anything humankind has ever achieved up to this point in its history. This may appear to read as a eulogy, but in reality smart mobs are the vanguard of an influential social movement that will gather pace over the next few years and will ultimately radically change the face of education.

Smart mobs can act for the public good, for example where drivers use their mobile phones to inform a local radio station of a road traffic accident. They can also act concertedly for more nefarious purposes, such as tram or bus passengers who text their ticketless friends to warn them of the location of ticket inspectors. Some smart mob activities may be pointless to all but those who participate in the action. In recent years, a new social phenomenon has been observed, particularly in urban areas. Known as ‘flash mobs’, they are large groups of people who suddenly gather in a public place, perform some meaningless activity for a period of time, and then just as quickly disappear. The T-Mobile dance was an example of this phenomenon and there are many more examples. Flash mobs are almost always co-ordinated by one or more individuals through mass SMS texting, e-mails or other electronic message transmission methods. Technology directed flash mobs have occasionally gathered for political purposes at times of civil unrest in Romania and China, but generally their purpose is ill defined. Flash mobs have been explained as a classic example of the innate need for people to belong to a group, be privy to inside knowledge, and be able to participate in what is ‘happening’.

Rheingold also identifies a ‘thumb tribe’ which consists predominantly of those younger members of society who appear to be constantly connected to the rest of their tribe and who use ‘one thumb signalling’ via text to communicate. They belong to the larger tribe of the ‘always connected’ who are identifiable by their apparent dependency on mobile telecommunication technologies. They are clearly identified not only by the means through which they communicate, but also by the manner in which this communication is constructed, i.e their vocabulary. SMS text is constrained by a single message limit of 160 characters. To save money, txters have developed a reduced form of language made up of letters, numbers and symbols. Known as ‘squeeze text’ (Carrington, 2005) this clannish form of language changes the morphology of the language being used, with little or no loss of its semantics for those who are members of the clan. For those outside the clan however, txting can present a bewildering conundrum.


Tomorrow: Digital pervasion and loss of identity

References

Carrington, V. (2005) Txting: The end of civilisation (again?) Cambridge Journal of Education. 35 (2), 161-175.
Curtis, M. (2004) Distraction: Being human in a digital world. London: Futuretext.
Rheingold, H. (2002) Smart Mobs: The Next Social Revolution. Cambridge, MA: Basic Books.

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