Digital literacy 8: Repurposing content

The ability to repurpose, remix or otherwise reuse existing content is one of the key features of the social web. Continuing my series on digital literacies, today's post is about how we can reuse existing content.

Why reinvent the wheel? If content is already out there on the web, the logical choice would be to see if it can be reused, or even adapted or altered to suit your own needs. Currently there is a trend for scholars, teachers and academics to make their content available for download and many are allowing others to repurpose or alter this content. Most of my recent slide presentations are freely available on this Slideshare site, and I publish them under a Creative Commons license that allows others to download and use them either as complete slideshows, or to select individual slides that can be inserted into their own slideshows. I also allow derivatives - that is, you can take the images or texts, or even the design themes of my slides, and repurpose them for your own use - for free. Some have used my slides for their own presentations or workshops (with full acknowledgement to me of course). Probably one of the most pleasing results for me has been when people have translated my slides into other languages. The only stipulation I make in my CC licence is that others don't make any profit from my content at my expense.

Look at the licence at the foot of this post. It indicates that if you wish to use the content you should a) attribute it to me b) not make any financial gain from it (non commercial) and c) it is share alike - that is, you can only re-use my content under the same kind of licence. All six currently available CC licence types are described here. The ethos of the social web is that we share and share alike - why hoard knowledge or ideas if they can be of benefit to others? Knowledge is like love - you can give it away, but you still get to keep it. The only barrier to sharing and repurposing of content is copyright. The web is changing rapidly, but for many, copyright laws remain archaic and arcane.

Although these outmoded, unwanted and ultimately despised copyright laws apply to internet content just like they do to books or music CDs, there are also some welcome signs of change in the digital domain. Copyleft and Creative Commons are just two of the initiatives that have emerged in recent years. Go to the Creative Commons site and check out all of the possible options that will enable you to share your own content whilst protecting your own intellectual rights, and also how you can use, repurpose and remix other people's content too. The 'mashup' - using sounds, videos, images, text or any combination of these - to make entirely new creative content, appeals to many. It can be time consuming, but also very rewarding. So, the next time you find some really useful content on the web, look out for a licence agreement somewhere on the page to see if you are allowed to re-use it.

Image source


Repurposing content by Steve Wheeler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.