Today I enjoyed an interesting chat with Dr. Robert Nagy over lunch in Liberec, in the North of the Czech Republic. Robert is a lecturer both at the Technical University of Liberec and also at Charles University in Prague. He's a fellow psychologist, and we had a lot to chat about subsequent to him sitting in on one of my sessions this morning.I was discussing one of my favourite theories with the group - Erving Goffman's Drama model of social interaction. Goffman suggests that each of us attempts to 'manage our impression' before our 'audience' as if we were performing on a stage. Front stage representation draws upon scripts, costumes, roles and props, as each person tries to present themselves in their most favourable manner. Back stage is different - this is the region where we are at our most informal, and where we let our guard down. I was applying Goffman's theory to online spaces such as social networks. I asked the group how many of them had a Facebook account. Of course, as I expected, everyone did. Next we discussed how people represent themselves on Facebook through their profiles, pictures, games they play, groups they join, and people they 'friend' online. Part of the downside of Facebook, I reminded them, is when you (or someone else) posts images of yourself onto the site. It's difficult to remove them once they are posted, and if they are tagged, it is easy to find them. Most people don't mind this, we agreed, but if an image is inappropriate (falling out of a pub at 3 am, the worse for wear), this may work against you when you apply for a job and your prospective employer decides to check you out on Facebook.
The problem, I theorised, is that many Facebook users perceive the social network as a 'back stage' area where they can let their hair down a little, remove their mask, relax and banter with their friends, and generally say what they want to. The mistake of course, is that Facebook is quite public (depending on how you manage your privacy controls) and open to many people to view. In reality it is a front stage region, yet with your guard down, you are likely to make a public fool of yourself if you are not careful and think you are bacjstage. The rules of social interaction, I suggested, are changing.
Afterwards, over lunch, Robert expressed doubt that the rules are actually changing. His argument is that most social conventions are usually quite rigid and that bad or good behaviour is the same, whatever platform, real or virtual, it is acted out upon. To an extent I agreed, but I pointed out that some conventions are in fact changing because of new affordances being introduced by technology. What is considered rude or aggressive by one person may not be seen as such by another. An innocent text message sent by one person may be construed by its recipient to be offensive or threatening. This may be due to a reduction in social cues, or simply not enough supplementary information being embedded within the text. Failure to include emoticons, or other 'non-textual' communication may render the message void of emotion, and then readers are left up to their own devices to decide whether the message is in fact ironic, or sent with some malice. Lack of experience in an online environment may lead the recipient to take the least form of resistance and miscontrue the message.
For me, the rules of engagement are changing to adapt to the technology that is increasingly mediating our conversations. The reduced or 'squeezed' text that is redolent of short message services such as mobile texting has spawned a new style of communication. If you are on the inside you will ROFL when you read the message. If you are on the outside, and not used to this style of communication, you may very well take offense or miss the point. So are the rules of social interaction changing, or are they the same as they ever were, just dressed up in a different form?
Image source by Slimmer_Jimmer
Back stage front stage by Steve Wheeler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
