Cultural hegemony and disruption

The Italian political theorist Antonio Gramsci is best known for his theory of cultural hegemony. In a Gramscian sense, hegemony describes the power exercised by the ruling class over the population in order to maintain control of the means of production. Cultural hegemony is imposed as political doctrine largely through the state education system, but also via other means including print media and broadcasting. Sometimes referred to as 'brainwashing' hegemony is actually more complex and is an insidious way to indoctrinate the masses into a 'false consciousness' where each person believes they have ultimate control of their own destiny. In doing this, the elite impose a view that 'that's just the way it is', but as musician Bruce Hornsby once exhorted, 'Don't you believe it.'

Whilst Gramsci used hegemony to refer specifically to the inculcation of political doctrine into society, I believe the theory can be applied in a much wider sense, and that we are witnessing a challenge to the dominant societal discourses through disruptive technology. I emphasise here the power of participatory media to promote democracy and to a strengthening of the influence of the voice of the people. The current exponential adoption of social media has huge implications for the system of education, itself a key component of cultural hegemony.

How does social media disrupt cultural hegemony? Across the connected world we are witnessing a tangible subversion of long standing dominance. Social media for example has achieved a remarkable success in eroding the power of previously elite media channels. One example is the encyclopaedia, long cherished as one of society's most important knowledge repositories. For years the multiple volumes of Encyclopaedia Britannica have graced the shelves of libraries worldwide. They are expensive, regularly in need of updating and replacing, and take up a great deal of physical space.

Enter Wikipedia - the online social encyclopedia to which everyone has a stake in. In an extraordinarily short period of time, Wikipedia has taken up pole position as the world's knowledge repository. It is now the first port of call for many, supplanting Britannica and other previously popular reference books. And when all factors are analysed, this should be no surprise. Wikipedia is popular because it can be accessed from anywhere using a web enabled mobile phone.

More importantly it is also popular because it is democratic, and breaks the hegemony imposed by commercial publishers. Anyone can start off a new page, or quickly add content to more than 14 million existing pages (and that is just the English language pages). In response, Britannica has recently announced that it will no longer publish in paper format, but will now be exclusively digital. It's probably already too late. Wikipedia has challenged the hegemony and is now the new killer application. Other killer apps are also challenging the hegemony imposed by previously dominant channels.

Other commercial companies are also falling foul of disruptive technology. Previously dominant multi-national corporations such as the photography giant Kodak have discovered that failing to respond quickly enough to societal changes can be very costly. The market position of Kodak was once thought to be unassailable. Not anymore. Kodak failed to adapt quickly enough to the rise in popularity of digital photography, filed for bankruptcy and now finds itself in a very unstable financial position from which it may fail to recover. Mail companies are also discovering that e-mail and the cloud (and the capability to send large documents and images instantaneously for very little cost) have undermined what had previously been a very secure monopoly in the physical delivery of letters and parcels. What was the Royal Mail's response to the drop in physical delivery? They raised their prices. Nicolas Negroponte's prediction of a transition from atoms to bits has been realised, is disruptive in the extreme, and it is only just beginning.

Blogging and open access journals are becoming the first choice of publishing for many academics and scholars. Many are turning away from the closed journals regardless of the status they currently enjoy, because open access journals and blogs gain a larger audience for their writing, and publishing is quicker. How long will it be before these media disrupt the hegemony the large publishing houses such as Elsevier, Springer and Wiley currently impose upon the academic world?

Blogging is not yet considered a real threat to the closed publishing world, but this may change as it gains more momentum and as respected academics begin to exploit its power of reach. Blogging is not generally subject to editorial control, so individuals are at liberty to write what they choose. The peer review process occurs when readers comment and enter into dialogue with the author. Then learning happens as ideas are challenged, arguments ensue and synthesis is achieved. Blogging is a new form of educational democracy. 

Newspapers too are struggling to survive as they cope with competition from the online journals and magazines that are gradually usurping their readership. It doesn't stop there. YouTube and other video sharing sites have gained a significant purchase in the broadcasting world, and are in the process of displacing some of the previously prominent media channels. All mainstream TV channels have now adopted Facebook and Twitter to capture views and news from citizen journalists from news hot spots around the world, just to keep ahead of the opposition. The dominant movie and music industries are also threatened by the likes of YouTube and Vimeo, and there have been several recent high profile law suits over breaches of copyright. Copyright law itself is also under scrutiny as a result of the influence social media have gained. The copyleft movement (which includes Creative Commons licencing) is challenging the dominant discourse of copyright and the contentious notion of ownership.

Civil liberty is under threat in any society where there is excessive surveillance. But even here, ordinary people are being empowered through the use of personal technology. The internet meme featuring the cop who in an unprovoked act, casually pepper-sprayed peaceful Occupy protesters is an example of surveillance being used against the dominant class. The police in this sense are a state apparatus. They are traditionally the owners of surveillance technology. Yet on this occasion, the cop - one Lieutenant John Pike (pictured) - was captured forever in an act of brutality by cameras owned by ordinary people, and subsequently suffered the consequence of becoming an infamous and universally parodied figure on the internet. Numerous versions of his act, some very humorous, can be found under the Lt Pike meme. Some would argue that this was the best form of retribution. Once again, democratic use of social media and personal devices exposed what was really happening during the Occupy movement.

Governments can also be disrupted. One of the most remarkable series of events to date this century has been the political activism that has occurred as a result of widespread social media use. Videos and blogs emerging from Tunisia alerted the world to what was happening, whilst the use of social networking mobilised the entire country to rise up against its oppressive government. Ultimately, the government fell and the people regained their lost democracy. Similar events caught on across the Arab world, in Egypt and Libya and elsewhere as ordinary people began to challenge their dictatorial governments. At the time of writing, this struggle against the dominant class continues.

Social media, the participatory web, and mobile communications have already radically changed the face of the connected world. Cultural hegemony has been disrupted as a result of the democratic use of technology, but we must be careful not to assume that the hegemony imposed by the dominant classes will disappear. It will not. New killer applications merely disrupt older previously dominant applications. The elite class then move in and gain control of the new tools, ultimately exploiting them, and imposing their power through these new channels of influence. In this sense Marx was correct. This is an ongoing cycle - a class struggle between the ruling elite and the rest of society to gain control of the tools that will ultimately influence our entire culture. Cultural hegemony and the killer application are locked together forever in a dance of death. To survive we will need to avoid complacency.

Hyperhabitat image source
Britannica image by Fotopedia
Lt Pike image by Louise Macabitus


Cultural hegemony and disruption by Steve Wheeler is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at steve-wheeler.blogspot.com.

Creative learning

I took some risks today during a workshop I gave at Plymouth University. The workshop was all about creativity and how we can tap into imagination in learning contexts. I tried out several things I had not attempted before in workshops, but that was the idea - often, creativity requires some kind of risk. 


The Your Idea, Our Health event was a health related conference, so there were lots of delegates of the nursing and midwifery persuasion in attendance. My session was a two part session, with a Devon cream tea intervening, and incredibly, almost everyone came back for part 2 - so I guess I was doing something right and the risks were paying off. I revisited the concepts I wrote about in my last blogpost, including the idea that creativity takes a lot of time before any eureka moment is achieved. The workshop was lively with plenty of activity and discussion, and participants were encouraged to write on the paper tablecloths, circulating every so often so that others could read each others' comments, questions, ideas and graffiti. Below is the slideshow, with a few annotations for clarity (...and to my workshop participants - yes, I did write this post in about 5 minutes)

Creative Learning

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Creative learning by Steve Wheeler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Where is the road map?

Warning - this is a rant. On the day the UK government announces its new 'slimmed down' curriculum, here's my personal view on the current situtation in schools: Guy Claxton once remarked on the complexity of life: 'We have to learn to make our own way through a complex world without the benefit of an accepted trustworthy route map.' In a climate of constant change and disruption, this is more pertinent today than the day it was first written. Disruption is not a bad thing. An enormous amount of things need changing and a great deal of reform needs to be done, particularly in the compulsory education sector. We need to deliberately disrupt what exists to achieve any positive change or meaningful progress. But we don't have a road map. So education sits where it is with little or no forward movement and it stagnates. No matter how much successive governments pontificate on 'the way ahead' and no matter how much (or how little) money they throw at the problem, the fact is - we are standing still, because no one really knows where we are going. Anyone who claims they know the way forward is either deluded, or lying. Yet we do know this: Education needs reform, because far too many young people are being let down by the current system. My wife, who is a secondary school teacher of English informs me that each year, in every new year 7 intake, there are children who enter secondary school unable to read and write properly, and there are always a few who are completely illiterate. Some go all the way through secondary school, still unable to effectively express themselves in writing. This is completely unacceptable of course. Forget the demographic variables of gender and ethnicity - they are socially constructed anyway - and think about some stark statistics. In March 2010 the Telegraph reported that the number of schools placed in the lowest category by OFSTED had doubled over the previous year. These statistics were published before the change of government. The present economic crisis has prompted the new government to impose deep funding cuts. We don't know what OFSTED's statistics are going to be this year, but with fewer resources available, you can bet your bottom copy of the TES that the new figures won't be an improvement on those of 2010. Will the academy scheme move us forward? I very much doubt it. What they will do in most cases will be to widen the gap between those who are priviledged and those who aren't. It doesn't matter which government is in power - the scheme will continue regardless. The present government wants academies to use as a weapon to force schools to improve. But throwing a lifeline only to those who can actually swim seems like a ridiculous rescue plan to me. And as the BBC News site warns, in 2011 we are already sinking fast, with only one child in six actually attaining results that measure up to international standards of education. You see, there is a cycle of failure that is perpetuated by the formal schooling culture and the legislation surrounding it. A child gets poor grades, and the school reacts negatively (as do the parents). This causes the child's self-esteem to suffer a blow. He performs poorly again, doesn't want to do any homework or put any effort in, and struggles to catch up. Perhaps he is dropped down a set. Another blow to his self esteem. His performance drops further and the school and parents react negatively again - it's affecting the school's reputation and may even influence their league table position if the child's performance is reflected in poor exam grades. The child doesn't care anymore. He's apathetic now and just wants to leave school. He becomes a truant. He gives up, saying that school is 'rubbish'. More negative reactions from the school and sanctions taken ... and on it goes, an ever downward spiral. Don't even get me started on post compulsory education. We'd be here all night... What I think we need to move forward is a change in culture and a change in governance. We need to move away from the standardised testing (and the resultant league tables) that are so needlessly punitive. All standardised testing ultimately achieves is a measure of how successfully a school can get it's children to comply with the rules needed to pass standardised testing. It's tautological. And it's part of the problem rather than part of the solution. When are we going to free up the curriculum to give teachers the freedom to teach in a way that personalises learning and unleashes creativity? When are we going to start assessing children to encourage better, deeper learning? Why do tests have to be used as a political weapon to show how well government funds are being used to educate the next workforce? Will technology provide any answers? I don't think we'll have the answers to any of these questions until we deliberately disrupt and radically reform the tired, outmoded and hopelessly inadequate systems that currently exist. I made my own views on alternatives to the current system in a recent blogpost - outrageous alternatives. Sorry, there is no roadmap, because we are still building the road. And we are rapidly running out of construction materials. What we now need is knowledgeable, passionate and fearless outriders who will forge ahead to lay down a pathway for us. They need to be allowed to do so without fear and without sanction. Rant over. Image source by Boekmania Where is the road map? by Steve Wheeler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.