Our viral web

We are all Big Brother now. Not in the Orwellian dystopic sense of course. But we all have access to the power of social media, and with appropriate use, and with enough of us involved, we are all watchers - and we can all make a difference. Reading a blog post by Jonathan MacDonald today got me thinking about the vast, untapped potential of the social web to inform, challenge, educate and motivate. MacDonald witnessed a tube train guard threatening and verbally abusing a passenger. He reported it online, sharing his outrage with his social network. The story went viral, spreading rapidly across other networks. YouTube, Twitter and the rest of the social media family were quickly unundated with comments and views. Within 24 hours, the story (and others of a similar nature) had made it into the mainstream on traditional mass media, where it was covered by the likes of BBC TV News and Sky TV News, The Telegraph and The Daily Mail. Even the Mayor of London joined in with the discussion. The guard was subsequently suspended and is under investigation.

In an interesting episode last year, I personally experienced the power of the viral web through Wikipedia Commons. I took several pictures of Punk Godfather Malcolm McLaren when he spoke at Handheld Learning 2009 in London. The next day I posted his picture onto my Flickr account and licenced it under Creative Commons for free sharing and re-use. Subsequently others loaded it up in several versions to Wikimedia Commons. None of us were aware at the time, but Malcolm's speech was to be one of his last public appearances before his untimely death in 2010. The media went into overdrive, and of course, searched around for images they could freely use to illustrate their stories.

Many journals and newspapers found and used my image of McLaren, with me duly credited as the photographer. My photo even graces his Wikipedia page (in all language versions). My name is now forever linked to that of Malcolm McLaren. A simple search on Google using his name and mine together will deliver you hundreds of hits. Try it. It's an example of a picture going viral on the web. There are many other examples of the viral spreading of images, videos, sound bites and ideas - some are legendary. They become memes as people pass them on quickly across the social web from one to another. There are also many examples of citizen journalism, where those who are actually present at the scene of an incident can upload their images quickly, or can tweet their observations instantly, for sharing to a potentially world wide audience on the web. The truth of what is happening becomes common knowledge, even before the press can get there to report it, or in some cases edit, sanitise and filter it.

I don't believe we have even begun to tap into the true potential of social media yet. As more and more people connect with each other in different ways, across a multitude of platforms, through a bewildering array of devices, I think we are going to see some extraordinary things happening, socially, culturally and politically. Communities are going to be transformed and our society forever changed by the use of these tools. Let's hope it will be for the better.

Image source by Ocean Flynn

Our viral web by Steve Wheeler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

One not so small step

Today is the 40th anniversary of the first moon walk, when Neil Armstrong laid aside his trumpet (that was Louis Armstrong - Ed) and gave his immortal 'One small step' speech. The Apollo missions were controlled by computers that had less processing power than a calculator, and yet the Apollo 11 mission was a success. The men came home safely and the first man on the moon, Neil Armstrong, was free to retire to a life of obscurity, turning down interviews and ignoring requests for autographs.

I remember getting up early at stupid o'clock to watch that 'one small step' live on an old black and white TV set. The pictures were grainy, and the images ghostlike, but to a small lad sat in a Shetland Island croft in the still of a summer morning, it was quite magical. Compared to today's technological achievements, communication technology was fairly primitive. 1969 was 20 years pre-web. Satellites were still in their infancy. Today we would follow every step of such a monumental event on news feeds, watch live high resolution images on Sky News or CNN and talk about it as it was happening across our social networks on Twitter and Facebook.

There were things we didn't find out until a lot later. For example, 'that one small step for man' wasn’t quite as small as was made out. Neil Armstrong set the lunar module down so gently that the shock absorbers didn’t compress enough. He then had to jump down 3 and a half feet from the Eagle’s ladder to the surface. Later, when Buzz Aldrin emerged to join Armstrong on the moon's surface, he had to make sure not to lock the door because there was no outer handle! Most embarrassingly, when the lander separated from the orbiter, the cabin wasn’t fully depressurized, which resulted in a burst of gas, throwing the landing module four miles off its target. There were other minor disasters we didn't hear about, but at the time, it was more than enough for this 12 year old lad that man was actually walking on the moon.

Image source