Lost in the crowd?

In his 2004 book 'Distraction', author Mark Curtis argued that our sense of self - or personal identity - can become confused or challenged when we habitually use digital technology. He made several interesting points about the blurring of boundaries between public and private (think of webcams and Facebook status updates for example) and that technology tends to distract us from 'who we are'. There has been some debate over whether or not people should combine their personal and business social media identities.

Curtis argues from the position that identity is malleable, rather than fixed, and that we learn from a very early age that we can be someone else through role playing, imagination or masquerade. Our immersion in media, he argues, provides us with a myriad of alternative role models we can adopt or adapt. By the same token, social media also give us endless opportunities to engage with others, including sports stars, entertainers, politicians and other celebrities. The Curtis position is that other people's lives are more glamorous than our own, and therefore we wish we could be them to escape from the mundane, if only for a while. All very well, but I'm not convinced that this argument is applicable to everyone. Does wishing to be someone else mean that you actually adopt their identity? I think not.

Curtis also seems to be implying that people are often unwilling or at least unconscious participants in the digital obfuscation of their identities. Again, this is a far from convincing argument, but even if it were true, would it really so much of a bad thing that we are able to engage in multiple online identity performance? What dangers might there be? Also, do we really find ourselves forced into performing multiple identities against our will?

Those who follow this blog or my Twitter accounts (yes, plural) will know that I am very willing to experiment with multiple identities, because I am fascinated by the possibilities and intrigued by the psychology behind personal use of social media. However, I engage with this through choice, and I feel fully in control of what is broadcast/published.

Immersion in environments such as virtual social worlds (Curtis uses Habbo Hotel as his example) are also argued to be a means where the boundaries of identity can be blurred. He makes a useful point that in such environments you don't necessarily know the people you are interacting with, because they often hide behind pseudonyms and always represent themselves as avatars. This does not necessarily mean though, that your identity is being changed or that you are 'losing control' of who you are. It may mean though that you open yourself up to identity theft or manipulation of your public facing image by others. Curtis also makes a useful point that managing multiple identities can demand a lot of effort and therefore becomes a distraction. I have discovered the effects of this personally, because I maintain six Twitter accounts. I therefore need to be very careful especially when using Tweetdeck that I check carefully which account I'm using before I hit the send button. Do you have any thoughts on this?

Reference
Curtis, M. (2004) Distraction: Being Human in the Digital Age. London: Futuretext.

Image source


Lost in the crowd? by Steve Wheeler is licensed under a Creative Commons Attribution 3.0 Unported License. Based on a work at steve-wheeler.blogspot.com.