Me and Malcolm McLaren

This is the story behind that photograph. Malcolm McLaren was notorious for a variety of reasons. He was in a relationship with the avant garde fashion designer Vivienne Westwood, introduced fetish-wear, managed various punk rock bands including the Sex Pistols, and was agent provocateur and innovator in the art and music scenes for decades. It could be claimed that he was not only the originator of punk rock, but also one of the prime movers in the New Wave and Hip Hop music genres. He earned the nickname 'The Godfather of Punk' during this period, but in his later years, he seemed to have mellowed out to a more avuncular version of his younger restless self.

When I heard that he was to speak at the 2009 Handheld Learning Festival in London, I made sure I had a front row seat. I wanted to hear what McLaren would say about learning and about technology. Further, what would be his take on education and its place in society? Would he be controversial, caustic, conciliatory? Predictably, McLaren did not disappoint, polarising the audience with a very personal, sardonic and provocative account of his own learning journey. His reference to Karoake culture resonated - where anyone through the medium of technology, especially the reality TV shows, can become famous ... for simply being in the public eye for long enough. His key message was that failure and messiness are the key to the best kinds of learning. None of us at the time were to know that he had very little time left to live. A few days after this public appearance, he was diagnosed with an aggressive form of cancer, and died 6 months later, in a hospital in Switzerland.

I took several photographs of Malcolm during his speech. The one I considered to be the best was posted up onto my Flickr account, and I labelled it for free reuse as I always do, under Creative Commons licencing. I also used the image in my subsequent blog post entitled Karaoke Culture. It turned out to be one of the last photographs ever taken of him. Later, someone saw my photograph on Flickr and uploaded it for use on his Wikipedia page. It was thereafter mirrored on all the other foreign language versions of Wikipedia. When Malcolm McLaren died, guess where many of the journals and newspapers went to find copyright free images of him?

This is why newspapers such as the Caledonian Mercury and the London Daily News, websites such as Shapers of the 80's and Compas, and Goldmine all carried the image when they reported on McLaren's funeral. It appears that my name (credited with the photograph) will forever be linked to that of Malcolm McLaren. What have I learnt from this experience? Just being in the right place at the right time is not always enough. Posting your content on social media sites and making them available for free use and reuse is not only an equitable way of sharing the love. It is often a precursor for widespread amplification of that content. Whether or not something goes viral is left to the whims of the social web, but giving your content away for free can give it an excellent chance. 


Me and Malcolm McLaren by Steve Wheeler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.